Māori artist Hamiora Bailey has developed an internet browser plugin to filter out news and gossip about the Royal Family and replace it with indigenous and local news.

As media discussion of the Royals reached fever pitch approaching the coronation of King Charles III, Mr Bailey saw an opportunity to provide a service for those who have heard enough.

He told Aotearoa / New Zealand news outlet Newshub the plugin is "for everybody to enjoy" and prioritises indigenous news, "and in particular what's going on in your neighbourhood".

The plug-in works by scanning web pages for keywords and visuals relating to the Royal family. The aristocratic content is removed and replaced by articles sourced from multiple indigenous publishers.

Mr Bailey said he is not an anti-royalist as such but believes news closer to home takes precedence in this instance.

"We can all understand the institution at play. It is the Crown and I think, more recently, we've seen on Netflix and, you know, through media - it is a PR machine," he said.

"What I am trying to say is… we deserve to define who we are out in the motu (island) and how we are received, and we deserve as much coverage as that institution, if not more."

Newshub asked people in Ponsonby about their interest in the coronation and Mr Bailey's plugin.

"I don't really care for the King's coronation but having the tool for indigenous news and so forth will be very helpful," one said.

Another local noted: "We come from an indigenous country so I'd like to see other cultural stuff on the news."

The tool is available on Firefox and soon on Chrome and Safari.